User Experience Drives Everything.
We've been captivated by that concept since well before our inception in 2010. We're constantly thinking about how to create and improve what we call Ambient User Experiences.
An Ambient User Experience (or AUX for short) is a blending of context and intent. It's where the real world and digital influence meld in a way that feels magical, without an obvious source like a screen or a speaker.
AUX is about elegant information transfer for meaningful interaction. For productivity. And for the sheer, shameless fun of it. And every technological leap forward offers the opportunity to take another crack at the oldest, most loved problems.
Creating an effective AUX requires us to tap diverse disciplines. The task could be turning a space or building into a living, adaptive environment. It could be telemedicine. It could be a face-to-face social experience. Hence, we've grown used to working with every type of team imaginable.
AUX isn’t all we do, and it’s certainly not all we’ve done, but we see it as a necessary step on the path to a future where technology works for us instead of the other way around.
So. What about you?